Lean Local SEO is my step-by-step guide to optimizing Google Business listings.

You can use it to rank higher and multiply your bottom line.

What members are saying

This website is not associated with Facebook.com, Instagram.com, or Google.com. This website does not have direct relationships with those websites, their associated companies, or any other associated websites.

"Shawn, I just want to say how much of a pleasure it was to use your system. 

It was straight forward, right to the point, and for my business extremely effective!

I have managed to rank to the top of Google and now receive a minimum of 40 calls a month.

I am a small HVAC contractor and this is huge for my business. Your program holds incredible value well above the actual cost.

And it doesn't stop there. 

You send out emails with tips and tricks on business and they are so simple yet filled with incredible information and insight. 

Best decision to date for my business."

- Wesley Pijl / Kindle Heating & Air

"I just recently started using your GMB optimization strategy with my clients, and looked at the 1-month stats today for the first deployment. Holy smokes! You helped me blow the roof off their visibility."

- Chris Vacano / Vacano Creative

What is Lean Local SEO?

Lean Local SEO is the result of:

Dedicating 9 years of my career to local SEO.

Running ongoing tests - across hundreds of websites - to see what's working.

Daily conversations with other experts in the space.

The continuous feedback of 11,800+ business owners who use it.


Bottom line: It's always up-to-date and always getting better.

What's inside?

Lean Local SEO is organized into 4 phases:

Who's this for?

Business Owners:

This walks you through everything in easy-to-follow steps.

The goal is to execute. Not to confuse you with technical terms.

(If you're busy - you can delegate this to someone in your company.)


Marketers:

If you want to offer more value to your clients...

And make the process of optimizing listings scalable and repeatable...

This is for you.

Hundreds of agencies use Lean Local SEO as their standard operating procedure (SOP).

Phase 1: Listing Optimization

  • Checklists for optimizing all features of your listing.
  • Clear if-then statements on when to use a feature.
  • How to optimize and geo-tag your photos.
  • How to get your listing verified in difficult markets. Google calls them "Your Money or Your Life" markets.

Phase 2: Citations

  • A primer on how to build citations.
  • A complete list of citation sources, organized by industry and geography.
  • The most cost efficient vendor to outsource to (if you choose).
  • An *insider tip* that gives me a competitive edge in almost every market.

Phase 3: Review Velocity

  • Strategies and tools for automating the review process.
  • High leverage executions for ramping up your review velocity.
  • How to get reviews in "sensitive" industries. Where people don't want to publicly share their experience.

Phase 4: The E3 Formula

  • Google Business Posts (how-to, examples, templates, and a calendar to follow).
  • Expanding your visibility on Search and Maps (by ethically gaming the system).
  • Easy to follow strategies for increasing your listing's engagement rates.

Tracking Results

  • How to access Insights in your account (what the data means and its limitations).
  • Free and paid tools for tracking the footprint of your listing.

Here's what you get:

Lean Local SEO

You get instant access to the entire guide.

It has been thoughtfully designed to:

1. Maximize your results.

2. Respect your time.

Each section is divided into bite-sized processes - to make it easy to follow.

Special Bonus: 
The Crisis Letter

This includes a marketing framework for economic downturns.

If your budget is limited - but you still need results - this alone will be worth the price.

79

Instant Access to Lean Local SEO

Bonus: Engagement Overdrive

Bonus: Weekly Micro Insights

Special Bonus: The Crisis Letter

Free Updates for Life

Backed by the Risk-Free Guarantee

Buy Now >>

Payments are secured by Stripe or PayPal.
(You choose.)

Single payment. No recurring charges.

$

379

$

The Risk-Free Guarantee

The only way to know if Lean Local SEO is a good fit - is to see it for yourself.

So I want you to try it risk-free for 7 days.

This gives you more than enough time to review everything.

If you don't love it - I'll refund every cent.

Just email me here:

shawn [at] leanlocalseo.com

And your refund will be sent within 24 hours.

Frequently Asked Questions

Can't I hire an agency to do this for me?

Of course.

Most agencies charge $6,000 per year to manage your listing.

($500/month - on an annual contract.)

For most businesses, it's more cost effective to do it themselves.

Especially in this economic environment.

 

I'm not a "techie" - will I be able to use this?

Yes.

Lean Local SEO is built for action...

Not to confuse you with technical mumbo jumbo.

Each step is simple and actionable

 

I'm a marketer who already knows about Google Business Profile. Will this be useful?

Hundreds of marketers use Lean Local SEO.

They find value in two ways:

1. They find processes they weren't aware of - which improve results for their clients.

2. The processes make the work of optimizing listings scalable and repeatable...

An important consideration when growing your business.

 

I've had my Google listing for a while. Will Lean Local SEO still add value?

Yes.

Many companies aren't aware of all the levers they can pull to improve results.

That's what Lean Local SEO shows you.


How fast can I expect results?

Once you've followed the processes, you can expect to see results within 4 weeks.

Most times, they come within 2 weeks.

This is faster than traditional SEO...

Where you might need to wait 3-18 months to see the payoff.


What kind of return on investment (ROI) can I expect?

82% of members make at least five times their investment within the first month.*

But that's partially because the price is so low.

The real results will come in the months ahead.

* Based on a customer survey with 1,300+ responses.

Try Lean Local SEO. Risk free.

Lean Local SEO normally costs $379.

But the next 50 members will get it for $79 ($300 off).

Great companies believe in my work

11,800+ companies are using Lean Local SEO to get more customers.

Here's what they're saying:

"Our business has tripled since working with Shawn. We went from number 4 to number 1 in the local pack within a week."

- Brian Adams / Only Wood Floors

"Shawn has worked with our company for a number of years. 

During this time he has helped with our success with his innovative strategies and straight forward advice.

As we continue to grow, we see Shawn playing a growing role. 

He is an integral part of our team and a pleasure to work with. Thank you, Shawn!"

- Dan Eisner / True North Mortgage

"Hey Shawn. Wanted to drop you a quick note. It has been three weeks since working with your guide.

Before that, I was paying an agency to do SEO for my website.

I'd spent a total of $12,000 over six months with them ($1,500 per month and $3,000 for an initial audit).

Over six months, I got a total of one new client from my website.

I was getting impatient, but I know I am not an expert and that it takes time to build a presence for a new website.

Well, since working with your plan, I've gotten 6 new clients over the last three weeks alone.

Thanks to your suggestion to track my listing traffic separately, I can see they are coming from there.

It's early, but nice to see the payoff."

- Jason / San Diego based Lawyer

Jason asked that I keep his full name and business anonymous.

© All Rights Reserved | Lean Local SEOTM

"In a market as big as Houston, I never thought I would reach the top ranks.

I tried 2 SEO companies, but neither were able to get me to the first page.

I went out on a limb and tried Shawn's guide. 

Not only did I reach the first page, but I have maintained the top rank in my field for 2 years. 

I recently moved my business and needed to start over. I emailed Shawn to get the most updated info, and he sent me a link within a day! Truly outstanding product, and truly outstanding service."

- Randy Charrier / Family Vision Solutions

LEAN    Local SEO

Harness the full potential of your Google Business listing

A step-by-step guide to double or triple your customers.

Without paying an agency thousands per month.

Backed by the Risk-Free Guarantee.

Hi, I'm Shawn Joshi

1. 11,800+ companies use my process to build revenue engines with Google Business listings.

(You'll hear from them below.)

2. More than 60,000 business owners have read my research.

3. Over the last 9 years - I've optimized 1,200+ Google Business listings

4. Check my LinkedIn Profile to see my experience.

(The link will open in a new tab - so you won't lose this page.)

My research was featured on:

What happens when you use Lean Local SEO?

1. It gets you better rankings in Google Search and Maps.

2. Those rankings drive new customers to your business.

3. Those customers add more reviews and engagement to your listing.

4. This accelerates your visibility - which gets you even more customers.

Most importantly - your revenue grows.

It's one big feedback loop:

Lean Local SEO gets results like this:

1. A law firm increased phone calls by 114%.

2. A flower shop doubled foot traffic.

3. An e-commerce store added six figures in extra revenue.

4. A home services company increased leads by 750%.

5. A dog trainer turned her hobby into a six figure income.

6. An agency added 5 figures in monthly recurring revenue (MRR).
 

Those aren't random, flash-in-the-pan results.

The revenue keeps flowing - months and years down the road.

You already know how powerful Google Business listings are...

But you're not happy with your results.

Or you're not sure how to get started - without burning time and money.

That's why I created Lean Local SEO.

Free Updates for Life

You get free updates and lifetime access for the one-time fee.

Google is always changing how their search engine works.

Lean Local SEO will keep you up-to-date.

Lean Local SEO was last updated on: February 10, 2025

Fun fact: It's been updated 63 times - since it launched in 2019.

"Since implementing Shawn's guide 4 months ago, we've had a 750% increase in quote requests."

- NT Izuchi / Prime Spaces

"Your plan has been a huge factor in growing my little dog training business from making hobby income to being on track for six figures this year.

I know this is small potatoes in the real world. But for a one person home based business in a small market, it has been a big blessing to me."

- Meghan Rosenstengel / Beacon Bay Dog Training

"I had some reservations about ordering Lean Local SEO since you see this type of stuff on social media pretty often.

I wish I had ordered it earlier!

We saw a 200% increase in traffic in just 7 days. Who knew that simple adjustments can deliver so much."

- Frank Haverkate / Verify Air Quality Testing

Bonus: 
Weekly "Micro Insights"

Every week - I send my customers one "micro insight".

These are small - but powerful - ways to improve your marketing.

It's all value - *without* the annoying sales promos that you're used to getting.

These are the same insights I share with clients paying $3,000 per month.

Bonus: 
Engagement Overdrive

This report outlines a simple tactic that can be used as a force-multiplier.

You'll see calls and visits spike when you use it.

79

Instant Access to Lean Local SEO

Bonus: Engagement Overdrive

Bonus: Weekly Micro Insights

Special Bonus: The Crisis Letter

Free Updates for Life

Backed by the Risk-Free Guarantee

Buy Now >>

Payments are secured by Stripe or PayPal.
(You choose.)

Single payment. No recurring charges.

$

379

$

79

Instant Access to Lean Local SEO

Bonus: Engagement Overdrive

Bonus: Weekly Micro Insights

Special Bonus: The Crisis Letter

Free Updates for Life

Backed by the Risk-Free Guarantee

Buy Now >>

Payments are secured by Stripe or PayPal.
(You choose.)

Single payment. No recurring charges.

$

379

$

"Over the last 8 months alone, Shawn has driven more than 4,000 extra leads compared to last year, while also reducing our cost per lead by 27%.

It's been an absolute pleasure working with him."

- Miles Palmer / GlassMasters Autoglass

"You've done a great job with this guide. You don't know how helpful it is to have an easy to follow process in place for small agency owners.

As an education piece for new hires this is gold."

- Andres Varela / Canny Digital

"I started with 45 reviews before working with Shawn, and now we have over 250. I also have a 24% conversion rate..."

- Sara Krencicki / Lash Lift